Keynote Speaker - Jim Lawless
Jim Lawless - Leading Motivational, Leadership and Change Keynote Business Speaker.
Jim Lawless is one of the most inspirational and highly sought-after business speakers in Europe.
He is the only authority on change and personal development to have put his life on the line to
prove his theories.
After starting life as a City lawyer, Jim Lawless moved in-house to become International Legal
Counsel at ICL (now Fujitsu) before founding the cultural change consultancy Optimise (now Taming
Tigers) in the late 90’s. His clients have included Apple, Legal and General, BT, AstraZeneca,
Barclaycard and the NHS.
In 2003, an audience member bet Jim £1 that he could not prove the power of his Ten Rules for Taming
Tigers - by becoming a jockey and riding in his first televised race within 12 months. It was a good
challenge as he was 3 stone too heavy to be a jockey and couldn’t ride a horse.
At 36 years old, how do you go from an 11 ½ stone non-riding smoker in a suit to a 9 ½ stone jockey
sharing a weighing room with Frankie Dettori and making an impact on one of the world’s most dangerous
sports?
Working with the Ten Rules as his guide, Jim Lawless took delivery of his £1 winnings on 22nd November
2004 on returning to unsaddle from the 12.00 at Southwell.
On becoming a jockey Jim says: “It took many years, but at last I have found a place where being short
is an advantage.”
Jim Lawless advises teams and individuals in some of the UK’s leading companies, he was elected a
fellow of the Royal Society for the Arts in 2008, writes regularly for a range of publications
including Finance Week and Personnel Today and is a columnist for the Institute of Leadership and
Management’s periodical “The Edge”.
Jim's keynote speeches will inspire action, provide insight into change and deliver solid practical
routes to achieving peak performance. His presentations are peppered with personal experience and
numerous anecdotes and pictures from the colourful, fast and dangerous world of horseracing -
guaranteed to fire up the team for the changes ahead!